Social Media and the Digital Disruption

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Be Our Friend!

First things, first: Here’s the corporate blogging tips post we covered last night.

Next week’s topic is social networking and social media. Just as this week was entirely about blogging, we’re going to spend most of this next week looking at a a few of the major social networking and social media sites: MySpace, Facebook, LinkedIn, Digg, and del.icio.us. These are sites we’ve passed over earlier this semester briefly and now we’re going to dive into them.

I hope you enjoy Here Comes Everybody—it’s the most recent book you’ll read, since it came out just about a year ago, and I think it puts together lots of the class themes and the world into which we’re moving.

For starters, dig through my files on Facebook, and make sure to read the following articles: Jeff Jarvis, Fast Company, Wharton, Mashable, CNN, and check out this tips and tools for Facebook. Here’s some info on how companies are using social networking and who are the demographics. Compare who uses MySpace and Facebook? What’s different? Why? What does friendship mean online? Watch Scoble’s take on Kyte TV (you may have to install Flash) and then ask yourself: Is Robert Scoble media? What does the future for media look more like? Scoble or the Wall Street Journal?

We’ll play with Digg, Flickr and YouTube in class some, so if you’ve never used those sites, make sure to spend some time on them. Here’s some background on Digg. They are some of the leading examples of social media. Del.icio.us is a form of social media too, and here are some other examples. Take a look at how to do effective online advocacy in social networks.

Your blogging question for the week: Do we need a Bill of Rights for the social web?

Have you created an RSS reader account after last week’s class? If you have and you find some great links or feeds, make sure to put them in the Delicious feed or post them on your own blog.

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